How to Find Creators for Your TikTok Agency
The practical playbook agencies use to discover, qualify and sign TikTok LIVE creators - by country, by niche, by growth, and by real earnings. Every method below runs on live tik.tools data.
If you run a TikTok LIVE agency, the hard part is not managing creators - it is finding the right ones before a competitor does. The most reliable signal of a creator worth signing is public and measurable: who is actually earning diamonds, in which country, growing how fast, and live right now. tik.tools turns that signal into ranked, filterable lists you can work from every day. Here is exactly how to use it.
Try it: live creators earning right now
This is a real board, updating live. Pick a region - these are the top TikTok LIVE earners today. On the free view the top two are shown; an agency plan unmasks the full top 100 across every region.
Six ways agencies find creators on tik.tools
Regional leaderboards - who earns the most in your country
The country leaderboards rank the top 100 TikTok LIVE creators by diamonds earned today, for 28+ regions. This is the single best starting point: high earners are proven monetisers who convert gifts into revenue. Open your target country, sort by today or by all-time, and shortlist creators who are consistently near the top.
Best for: proven earners, established creators, market mapping by country.
Live now - reach creators while they are streaming
Popular Live shows every creator who is broadcasting at this moment, ranked by current room activity. Contacting a creator on the day they are live - when they can see their own numbers - lands far better than a cold message a week later. Filter to your region and category and work the list in real time.
Best for: timely outreach, catching creators mid-momentum.
Rising creators - sign them before they blow up
The Rising board surfaces creators whose earnings are accelerating fastest, not just whoever is already big. This is where agencies win: a creator climbing quickly is cheaper to sign and more receptive than an established name. Check it daily and move on the steep climbers.
Best for: early signings, lower acquisition cost, long-term upside.
Category and gaming boards - find creators in your niche
If your agency specialises, use the category boards. The gaming leaderboards rank live gaming creators per region and per game, updated in near real time. Niche-specific discovery beats a generic top-100 when you need creators who fit a particular vertical.
Best for: specialised agencies, niche rosters, category fit.
Eligibility check - confirm they can actually join an agency
Before you spend time on outreach, confirm a creator is eligible for agency partnership. The eligible creators view filters to accounts that meet TikTok's LIVE agency criteria, so you are not chasing creators who cannot sign. This alone saves hours of dead-end conversations.
Best for: qualifying a shortlist, avoiding wasted outreach.
Vet earnings history before you reach out
Every creator has a profile page with their diamond history, home region, live cadence and recent ranking positions. A creator who spiked once is different from one who earns steadily every week. Read the history, confirm the trend is real, and only then send a tailored offer. Use the Agency Pulse view to track a whole shortlist over time.
Best for: due diligence, personalised outreach, avoiding one-hit wonders.
Doing it at scale
Working a few countries by hand is fine to start. Once you are recruiting across many regions or want the full unmasked boards, league (class) data and history, agencies move to Agency PASS - it unlocks the complete top-100 for every region, competitive league tiers, growth history and multi-region tracking in one place. Teams that recruit programmatically pull the same data through the leaderboard API.
Frequently asked questions
What is the best way to find TikTok creators for an agency?
Start from the regional leaderboards for your target country - they rank the top 100 TikTok LIVE creators by diamonds earned, so you are looking at proven monetisers. Cross-reference with the rising board to catch fast-growing creators early, filter to who is live right now for timely outreach, confirm agency eligibility, and vet each creator's earnings history before reaching out.
How do I find TikTok creators in a specific country?
Open the country leaderboards and select your region - tik.tools covers 28+ regions including the United States, United Kingdom, Balkans, Southeast Asia, Latin America and Brazil. Each region has its own independent top-100 board of the creators earning the most there today.
How can I find TikTok creators before they get big?
Use the rising creators board. Instead of ranking by total earnings, it surfaces creators whose earnings are accelerating fastest. Signing a fast climber early costs less and has more upside than chasing an already-established name.
How do I know if a TikTok creator is eligible to join an agency?
Use the eligible creators view, which filters to accounts meeting TikTok's LIVE agency criteria. Qualifying a shortlist first means you only spend outreach time on creators who can actually sign.
How do I vet a TikTok creator before signing them?
Check the creator's profile for diamond history, home region, live cadence and recent ranking positions. A creator who earns steadily every week is a safer signing than one who spiked once. Consistent, repeatable earnings are the signal to look for.
Do I need a paid plan to find creators?
No - the leaderboards, rising board and live-now views are open to browse, with the top entries visible for free. Agency PASS unlocks the full unmasked top 100 for every region, competitive league tiers, growth history and multi-region tracking for agencies recruiting at scale.
How fresh is the creator data?
The regional and live boards update continuously through the day, and category boards such as gaming refresh in near real time, so the creators you see are the ones earning and streaming right now - not a stale weekly snapshot.